THE LEGEND MAKER
You’re a legend at work. You’re a legend at the grill. You’re a legend in the… well, we all think we’re legends there. At Jealous Devil our mission is to make you a BBQ legend. Our products are still made the traditional way—with love, sweat and tears. Legendary wood. Legendary ingredients. Fueling legendary experiences built around food, drink, and community.
OUR STORY
How the legend was born
Our origin story begins with quality ingredients. Since day one, we’ve sourced Quebracho Blanco “axe-breaker” hardwood from Paraguay, one of the densest woods on the planet: the perfect foundation for charcoal with legendary performance.
Perfecting our craft
We developed a blend of artisanal methods and modern innovation to create the hottest, longest, cleanest burning lump possible. Soon after, we began packaging it in gorgeous, weather-resistant resealable bags. We then set our sights on evolving fire logs and briquets to equally legendary levels of performance.
Sustainability, Without Compromise
No forests are harmed to make our products. Jealous Devil exclusively uses wood that’s been sustainably harvested or upcycled from discarded forest waste and in full compliance with all environmental regulations. We’re also heavily reinvesting in our supply chain to reduce our carbon footprint and target full FSC®️ certification by 2028.
The future
What’s on the horizon? Big things. Be on the lookout for new Jealous Devil fuels as well as expansions into other areas of the BBQ world – along with special events, exciting opportunities, new sustainability commitments, and much more.
OUR VALUES
Jealous Devil holds these values to heart. The recipe for legendary products starts here.
Craft
We sweat over every detail. From the moment we select our raw materials, to the moment you light your fuel and season your brisket.
Sustainability
All our wood is sustainably harvested or upcycled from discarded forest waste in compliance with all environmental regulations. Our goal is to be fully FSC®️ certified by 2028.
Exclusivity
We own and operate all of our charcoal production facilities. We’ve had our hands on every piece of the process and will always keep it that way.
Cutting edge
We’re constantly pushing boundaries and innovating across every stage of our production. From patented technologies to proprietary trade secrets, our facilities are built to produce the most high-performance products in the industry.
Experience
We’re more than just charcoal. Every product we produce, event we sponsor, and pitmaster we support is designed to create #LEGENDMAKERS
Supporting communities
Our production is rooted in South America, where we provide fair, safe, and dignified employment—supporting underserved local economies and partnering with Indigenous communities..
Renewable fuel
We’ve never cut down a tree to make charcoal. Our fuel uses materials that are already fully sustainable and/or up-cycled.
Small batch
All products are made in small batches – from our largest bag of lump charcoal to our smallest jar of BBQ Love Rub. Ensuring premium quality and consistency.